Inventory Strategy & Fractional Planning for Apparel Brands
Most apparel brands don't have an inventory problem. They have a planning problem. Retailytics helps founders fix it — so less cash gets trapped in product that won't move.
See how it works ↓Brand revenue
influenced
Years in retail
planning & buying
In purchase orders
strategically planned
Brands built from
the ground up
25→5%
Dead stock penetration
reduced in 12 months
4
New channels launched
simultaneously
Built inventory planning infrastructure across DTC, wholesale, pop-up, and marketplace. Implemented fashion vs. core lifecycle classification and KPI tracking. Dead stock dropped 20 percentage points in one year while the brand expanded channels.
−20pts
Aged inventory
penetration reduced
+25%
Faire wholesale
units YoY
Nearly three-year engagement covering data hierarchy, team onboarding, channel growth, and a full S&OP process — enabling integrated planning across product, finance, and inventory for the first time.
+54%
Wholesale units
over 3 years
+20bps
Gross margin
improvement
Built wholesale buying strategy around sell-through velocity and size curve discipline. Margin improved through better buying and reduced markdown dependency — without price increases.
+79%
Conversion rate YoY
(to 4.17%)
+17%
Gross sales
YoY
Implemented fashion vs. core classification and replenishment model. One core style grew from 0% to 8% of annual sales after being bought deep on strong early demand signals. Gross sales grew 17% YoY.
By the time you're staring at a rack of unsold product, the decision that caused it was made six months ago. More ads won't fix it. A bigger sale won't fix it. The buying process will.
Get Your Free Inventory Health Check2 minutes.
Not sure you have a problem? Find out in 2 minutes.
The Inventory ROI Calculator estimates what better planning could be worth for your brand — no data required.
Already know you have a problem? Diagnose it.
The Inventory Health Analyzer uploads your Shopify data and shows exactly where your cash is sitting.
Ready to expand your product line? Find out before you spend.
The Product Expansion Readiness Scorecard walks you through 25 questions to assess if your brand is financially and operationally ready.
Track your sales the way a planner would.
A weekly sales tracking template for founders who want to stop flying blind. See your week-over-week and year-over-year performance at a glance, plan your annual marketing calendar against real sales history, and start to see how small business decisions — a promotion, a shipping change, a new channel — actually move the needle.
Most founders at $5–10M are making decisions that, at a larger brand, would require an entire planning department. You don't know what you're missing because no one has ever named it for you. Here's what it is.
You don't need to hire six people.
You need Retailytics.
Retailytics brings the full depth of enterprise-level inventory thinking to your brand — without the overhead. Whether you want to learn the system yourself or have someone run it with you, there's a path that fits where you are right now.
Where inventory decisions become reality
Whether you want to learn it yourself, go at your own pace, or have a strategic partner embedded in your business — every path leads to the same outcome: better decisions, more cash, less chaos.
A live cohort for founders who want to learn the buying system themselves. Four weeks. Real frameworks. A peer group of apparel founders to keep you accountable. You'll finish with a process you can use at your next market.
View the Cohort →Go deep on your own timeline. Learn how to forecast demand, build a buying plan, manage markdowns, and make inventory decisions that protect your cash — designed for brands doing $1M and up.
Start the Course →For brands that want senior-level help embedded in the business. I analyze your inventory position, build your buying strategy, and work alongside you to make decisions that protect your margin — without a full-time hire.
Work With Me →
I've managed inventory portfolios from $15M to $500M+ at Walmart, Gap, Gilt, Saks Fifth Avenue, and HBC. The problems are identical at every scale — I've just seen every version of them.
Today I work with apparel founders who are at the stage where inventory decisions start making or breaking the business — bringing the same thinking that runs major retail operations, without the cost of a full-time hire.
Formerly at
Dead Stock Eliminated
Reduced dead inventory from 27% to 4.2% of total stock by rebuilding the buying process and introducing sell-through thresholds into every purchase decision.
YoY Revenue Growth
A client achieved 63% year-over-year growth in their first year — driven by better in-stock positioning on winning styles and sharper margin discipline.
Markdown Reduction
Cut markdown reliance by 40% through more accurate initial buys, earlier reorder decisions, and a systematic approach to clearing slow sellers before they become dead stock.
Added to the Bottom Line
Founders typically recover $20K–$100K annually through pricing strategy and reduced inventory liability — before touching marketing spend.
Bellamy helped us see that we weren't buying wrong — we were buying without a system. Once we had the framework, everything else got easier.